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BAWSI - Bay Area Women's Sports Initiative
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Marketing and Communications Lead
$87k-114k (estimate)
Full Time 7 Months Ago
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BAWSI - Bay Area Women's Sports Initiative is Hiring a Marketing and Communications Lead Near San Jose, CA

  • Please go to BAWSI’s webpage (https://bawsi.org/join-our-team/) for resume, application, cover letter details*
BAWSI is a nonprofit organization based in San Jose, CA. Founded in 2005 by Olympic and World Cup soccer champions Brandi Chastain and Julie Foudy, and women’s sports executive, Marlene Bjornsrud, BAWSI mobilizes the women’s sports community to engage, inspire, and empower girls in under-resourced neighborhoods and children with disabilities. More at www.bawsi.org.
Our Programs
BAWSI Girls is a free after-school sports and leadership program for girls* in under-resourced communities. Our award-winning program harnesses the power of sport as a tool for leadership development and levels the playing field for girls with the least access to sport.
BAWSI Rollers provides fun, adaptive physical activities for girls and boys with physical, cognitive and hearing disabilities. Weekly sessions include activities that develop coordination, strength, confidence, and independence, and are focused on goal-setting, teamwork, self respect, responsibility, and leadership.
BAWSI Leadership Accelerator expands our programming to middle school and high school girls with a focus on sports participation, leadership, and career exposure.
Position Summary:
We seek an energetic, motivated, goal and detail-oriented individual to contribute to the future for our growing organization. This position will work directly with the BAWSI Team to grow our revenue and expand the base of dedicated BAWSI supporters.
Responsibilities:
The candidate will be responsible for supporting the BAWSI mission and strategic build-out by generating quality content to create excitement and build lasting support for BAWSI’s impact while building a strong portfolio of varied media. The position combines duties for traditional marketing, social media, grant writing, research, and public relations.
Marketing
Brainstorm and execute marketing and brand visibility strategies and create collateral (i.e., print materials, videos, blogs, & website)
Create and define annual marketing plans supporting BAWSI strategic and operational plan
Website design & updates
Schedule site-specific story collection and photo/video shoots from programs and networks
Manage projects from concept to design (e.g., Canva, video editing & print design)
Create, identify objectives and measures for communications; update and enhance publications intended for various audiences
Create: content and publish e-mail marketing to grow the BAWSI brand, event management pages and communication through Constant Contact, specialized support materials for marketing campaigns, style guidelines, meet guidelines, and implement current guidelines, static and dynamic website content/copy
Social Media
Maintain and grow social media platforms (i.e., followers, engagement) and calendars
Use existing assets to create evergreen content for social media / web stories and posts
Track and report social media / web / outreach metrics using various analytics tools
Create content for BAWSI media, including written blog content, tweets, posts & videos
Development Support
Participate in and support select Development work to complement grant positioning and BAWSI branding
Public Relations
Create and maintain press kit on website; manage media inquiries; draft press releases
Plan and execute media opportunities with outlets (e.g. op-eds) and maintain relationships
Support BAWSI as a thought leader, participate in events, and align messaging with partners
Required Qualifications:
Bachelor’s degree from an accredited college / university
2 years of marketing and/or communications experience; entry-level marketing experience with a minimum of 2-4 years in coordinating marketing and/or advertising campaigns
Proven results in contributing to and implementing marketing and/or communications plans including in social media platforms and analytics technologies with diverse audiences
Detail-oriented and experience with organizing project plans, creating presentations, and collateral; knowledge of market research, analyzing data, and sustainability
Ability to manage simultaneous, multiple projects, establishing priorities and meeting deadlines with strong organizational and project management skills
Excellent verbal and written skills, including design, creation and proofing of materials
Demonstrated interest and/or involvement in youth sports, Title IX sports equity, children’s health, and/or children with disabilities; BAWSI has a preference for candidates with an active interest in, commitment to serving, or similar lived experience to our BAWSI participants
Strong interpersonal skills with people at all levels, and in all settings; ability to relate to a highly diverse environment including donors, Board of Directors, staff, and community
Demonstrated success working in multi-cultural teams and a diverse constituency and ability to cultivate collaborative relationships with internal staff and external constituents
Knowledge of computer- and internet-based programs for communication and recordkeeping
Preferred Qualifications:
Experience engaging women’s collegiate sports or related sport / activity fields
Spanish fluency
Compensation and Benefits:
BAWSI is committed to fair and equitable compensation practices and strives to provide employees with total compensation packages that are market competitive. For this role, the anticipated base pay range is $65,000 to $75,000 annually. The exact base pay offered will depend on various factors, including but not limited to the candidate’s experience, qualifications, skills, and geography. Benefits include medical and dental insurance; simple IRA matching contribution up to 3% of salary; a generous PTO and holiday package.
Please submit Resume, Job Application and Cover Letter to: apply@bawsi.org.
Please direct questions and requests to: apply@bawsi.org.
Job Application must be returned: https://bawsi.org/wp-content/uploads/BAWSI-Job-Application-2023.pdf.
BAWSI is an equal opportunity employer to all regardless of race, color, national origin, ancestry, sex, marital status, disability, religious or political affiliation, actual or perceived gender identity, age, or sexual-orientation. BAWSI is committed to providing our staff and the children we serve with a safe work environment and supporting collective health. As such, BAWSI requires confidential proof of completed COVID-19 vaccination, including eligible booster(s) for all employees (with the exception of reasonable accommodations due to medical or religious beliefs). *“Girls” refers to gender- expansive youth (cis girls, trans girls, non-binary youth, gender non-conforming youth, gender queer youth) and any girl-identified youth.

Job Summary

JOB TYPE

Full Time

SALARY

$87k-114k (estimate)

POST DATE

09/22/2023

EXPIRATION DATE

05/16/2024

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